News

Online video booming

Fri, 8 May 2009

Yes, Really. Video Spending is Up.

by Jayant Kadambi on 2/19/09

Well, it’s officially ugly out there. Public (and private) company valuations are down, advertising spending is down, people are questioning every dollar being spent, … I’m sure we all have our sob stories. From a corporate standpoint, the first thing to get questioned (we did it here at YuMe) was marketing spend. What did we get for our money, why did it cost that much, i.e., what was the return on my investment? Should we continue?

And in many cases, ad spending is being slashed, … , anecdotal and some real evidence points to TV spending being down, print spending being down, search sorta hanging in there and display is getting hit hard. What about the little bit of spending going into online video? As far as we can tell, it looks as if it’s going up. Yes, really. Up.

I guess being able to provide solid metrics, solid targeting and premium reach does help prove the usefuleness of marketing spend. And truth be told, we’re starting from a relatively small base of spending compared to TV and the others, but it’s nice to see the continued interest in online video spending.

We’ll let you know how it’s going and if it’s still consistent in a few more months.

Jayant Kadambi

Online video has more than come of age it is booming. Why? Because it's cost effective and it works. Watch my video.